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Sales and Marketing Professional

The perfect knowledge base to put your sales career on the fast track to success.

Sales and Marketing Professional

The perfect knowledge base to put your sales career on the fast track to success.

Male Customer Service Representative answers customer call on headset.

Career Insight

What does a Sales and Marketing Professional do?

Sales and Marketing Professionals are often the first points of contact between a company and the customer. Entry-level positions in sales and marketing often have the job title Customer Service Representative, and in this role, you’ll play an important part in business growth by ensuring that customers are satisfied and keep coming back. You’ll represent an organization by creating a positive experience for customers, solving problems with their accounts, and maintaining records of customer complaints. Keep in mind that it’s essential that you possess top-notch communication skills to excel in sales and marketing. Since there is such a wide range of industries and jobs that you can fill in the sales and marketing arena, it’s impossible to predict what tasks you’ll be requested to perform. However, depending on your level of experience and the job sector you are in, some of your day-to-day tasks could include:

 Answering customer questions either via phone or in-person

 Suggesting products and services that solve customer pain-points

 Listening to customer complaints and solving customer problems

 Creating and executing sales proposals

361,700

JOB OPENINGS EACH YEAR IN THE US
 
The U.S. Department of Labor Statistics projects this to be a stable career with a good pay scale. According to ziprecruiter.com, “the majority of Customer Service Representative salaries currently range between $24,500 (25th percentile) to $39,500 (75th percentile) with top earners (90th percentile) making $55,500 annually across the United States.”
 

Note: Salaries can vary widely depending on education, experience, employer, and even geographic area. Job and salary information is from ziprecruiter.com and the U.S. Department of Labor Statistics. Data is updated annually to reflect industry changes.

 

JOB OUTLOOK

Potential Career Paths

At its core, sales and marketing activities are all about problem-solving. Whether you are employed in an outbound selling position and actively seeking customers and sales, or if you are a customer service representative who receives calls from customers, your main task is to find out what problem the customer has and educate them on a product or service that will meet their needs, eliminating their problem or pain-point. Virtually all industries need customer service agents or sales and marketing professionals, so the opportunities with this skill-set are wide and varied.

This course will equip you with the skills needed to successfully start your career as a sales and marketing professional. Individuals who complete this program have the skills to find entry-level jobs as:

 Customer Service Representative

Client Success Manager

 Account Executive

Inside Sales Representatives

JOB OUTLOOK

Potential Career Paths

At its core, sales and marketing activities are all about problem-solving. Whether you are employed in an outbound selling position and actively seeking customers and sales, or if you are a customer service representative who receives calls from customers, your main task is to find out what problem the customer has and educate them on a product or service that will meet their needs, eliminating their problem or pain-point. Virtually all industries need customer service agents or sales and marketing professionals, so the opportunities with this skill-set are wide and varied.

This course will equip you with the skills needed to successfully start your career as a sales and marketing professional. Individuals who complete this program have the skills to find entry-level jobs as:

 Customer Service Representative

Client Success Manager

Account Executive

Inside Sales Representatives

361,700

JOB OPENINGS EACH YEAR IN THE US
 
The U.S. Department of Labor Statistics projects this to be a stable career with a good pay scale. According to ziprecruiter.com, “the majority of Customer Service Representative salaries currently range between $24,500 (25th percentile) to $39,500 (75th percentile) with top earners (90th percentile) making $55,500 annually across the United States.”

Note: Salaries can vary widely depending on education, experience, employer, and even geographic area. Job and salary information is from ziprecruiter.com and the U.S. Department of Labor Statistics. Data is updated annually to reflect industry changes.

 

Here's How It Works

GET TRAINED

Learn at your own pace with our expert-led online training modules.

TAKE EXAMS

Review past quizzes and tests, and take advantage of skills demonstrations and activities to prepare for the certification exam.

CONNECT WITH EMPLOYERS

NTI's Career Services team will connect you with employers hiring for entry-level roles in your field.

Here's How It Works

GET TRAINED

Learn at your own pace with our expert-let online training modules.

TAKE EXAMS

Review past quizzes and tests, and take advantage of skills demonstrations and activities to prepare for the certification exam.

CONNECT WITH EMPLOYERS

NTI's Career Services team will connect you with employers hiring for entry-level roles in your field.

COURSE OVERVIEW

Sales and Marketing Professional

This course is designed to provide foundational knowledge of sales and marketing methodology and techniques and to prepare you to successfully work in the sales and marketing industry. 

Topics of study in this 13-week online program include sales strategies and best practices, marketing strategies and best practices, understanding the customer, producing, marketing, and sales of goods and services, and the global marketplace.

Scheduling Details

Schedule: Coursework available 24/7

Total Course Hours: 250

Estimated Completion Time: 

Set your own pace…You decide how quickly you want to get certified.

  • Students who commit 20 hours/week can complete in 13 weeks.
  • Students who commit 10 hours/week can complete in 26 weeks.

Maximum time to complete: Students have access to the online course materials for 12 months.

Instruction & Evaluation Strategies
  • Expert-led online video training
  • Skills demonstrations, simulations, and online activities to aid learning
  • Quizzes and Exams
Books and Materials Used:

Principles of Marketing (17th Edition) (eBook) 

Textbooks are included in the cost of tuition.

Outline/Lessons
  • Lesson 1: Initiating The Marketing Process
  • Lesson 2: Understanding the Marketing Environment
  • Lesson 3: Understanding Buyers
  • Lesson 4: Marketing Strategies
  • Lesson 5: Pricing Strategies
  • Lesson 6: Marketing Channels
  • Lesson 7: Customer Engagement
  • Lesson 8: Advertising and Promotion
  • Lesson 9: Competitive Advantages and Global Marketing
Upon successful completion students will be able to:
  • Review and comprehend the fundamentals of marketing and analyze how it has evolved over time.
  • Comprehend factors that influence buyer and seller decisions.
  • Develop marketing and pricing strategies through the creation of a marketing plan.
  • Describe and learn various marketing channels that can be used to sell goods and/or services.
  • Create solid pricing strategies and implement those while engaging customers through advertising and promotional campaigns.
  • Examine ways marketing can be extended outside of a local or regional market segment.
  • Describe the concept of sustainable marketing and social responsibilities marketing professionals must adhere to so their actions are ethical and proper.

Find Your Fit

Talk With an Expert

When choosing a school, it’s important to consider how it will fit in with your life. You’ll need the right program, the right funding, and the right resources and support to help you succeed.

In addition to offering comprehensive student support dedicated to helping you reach your goals, NTI’s online programs work within your schedule. Call today at (469) 930-2404 to connect with an advisor or fill out the form below. We’re here to help!

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